SEO Agency

10 Monthly SEO Activities to Enhance SEO Ranking

10 Monthly SEO Activities to Enhance SEO Ranking

1. Assess the Content Quality

Who taught you that quantity of material is paramount? It is your content’s quality that reigns supreme. Content evaluation is not as abstract as it seems. You are seeking for information with a lot of depth.

Strong content is dense. It comprises several types of media. It gives a wealth of actionable information to your audience, similar to service journalism but from a content marketing standpoint. To keep things easy, your seo agency can help you design a rubric that allows you and your team to rapidly distinguish between high-quality and low-quality work.

Optimize Existing Content If you have been practising content marketing for a long, your content library may not satisfy your most recent (or greatest) expectations. After all, both SEO and the quality of your marketing evolve with time. Click here for advanced e-commerce SEO strategy for google.

10 Monthly SEO Activities to Enhance SEO Ranking

Let an SEO company evaluate whether your previous content is still acceptable for publishing, or if it may be improved. Once you have decided to update a piece of material, consider the following:

  • Titles 
  • Subheadings 
  • Meta descriptions 
  • Focus keywords 
  • Media (such as video, animations, or photos) 
  • Factual information and statistics 
  • The actual material

2. Check if Old Contents Align with the Latest Trends

Your older material may have titles, subheadings, and meta descriptions that do not adhere to modern SEO standards. The material you included in the content may be obsolete, e.g. using an older YouTube video template or media that is no longer accessible, and old blog posts that might focus on a certain year from the past.

There are several ways that material might become obsolete. By optimising material with the future in mind, you can extend its shelf life and attract new users or site visitors who may find it useful.

3. Remove Low Quality Pages

While improving old material should be a cornerstone of your content strategy, not all old sites or content are worth the time and work required to optimise or update. You should have a method for determining whether pages are of such poor quality that they should be removed from the archives entirely.

If you have a solid content plan, you can accomplish this monthly SEO assignment. It consists of two components: analysis (to evaluate whether an existing page or piece of material should be eliminated) and removal.

How do you determine which pages are of such poor quality that they should be deleted? Prioritize thin content. This simply indicates that it provides little (if any) value to the end user. Similar to how you should prioritise rich content, you should also delete thin content.

If it is unsuitable for content optimization and cannot remain in its current state, eliminate it. There are a few methods to accomplish this so that you may inform Google that you are deleting the page without damaging your SEO.

  • Redirect the page using a 301 to another URL.
  • Insert a noindex tag into the page.
  • Create a canonical URL for the page.

If you utilise these approaches, you must ensure that the page cannot be accessed from within your site; otherwise, you risk a negative user experience.

10 Monthly SEO Activities to Enhance SEO Ranking

4. Stay Current on Business News

Did you realise that Google adjusts its algorithm many thousand times every year? This occurs several times every day.

Obviously, the majority of these modifications are minor and do not need a significant press release. They are categorised as “improvements” as opposed to complete algorithmic overhauls. Nevertheless, you should be vigilant for significant changes.

To stay on top of your SEO game, partner with a local SEO company to stay updated with Google updates, they track these updated more than you do, because it’s their area of expertise. 

5. Engage Customers

Developing a complete SEO strategy necessitates continued involvement in the process. Users (particularly local customers) are merely waiting for true marketing involvement.

You can take efforts to hook local users for a localised strategy. Ensure that your Google My Business profile is claimed and that your profile and reviews are optimised.

Keeping your brand’s social media presence active is a further strategy. This interaction allows you the opportunity to link to your own material, get to know your audience, and establish a brand that accurately represents what they want to see.

6. Analysis of competitors

How can you surpass your rivals on search engine results pages if you haven’t researched their content strategies in depth? The process of SEO strategy may be initiated by analysing the competitors. You’ll want to use competitive benchmarking, in which you use your competitors as a baseline for your own SEO performance.

The most crucial step is identifying three to five key performance indicators that will be used to measure success. In the case of SEO work, you may choose to add information such as the number of keywords a website ranks for and the amount of hits it receives.

10 Monthly SEO Activities to Enhance SEO Ranking

7. Check Rankings

Your SEO ranking victories are cause for celebration, but you should be aware that Google’s search engine results pages (SERPs) can alter in the blink of an eye. You’ll need to stay abreast of the changes in the industry to remain competitive.

Coupled with the SEO services your SEO agency offers, let them add “check rankings” to your monthly SEO duties in light of this. This can assist to keep your SEO and digital marketing approach dynamic, allowing you to adapt to the most recent market demands.

8. Technical Evaluation

Checking the technical parts of SEO might be laborious, but adding it to your monthly SEO to-do list really makes the process much simpler. You don’t need to handle all these by yourself. Get in touch with a professional SEO agency to scale with ease. 

You will conduct a more comprehensive search if you divide the technical inspections in your SEO plan into monthly tasks. In addition, technical faults will be identified sooner, as opposed to weeks.

During these technical inspections by your SEO company partner, keep an eye out for the following:

  • Broken Internal and external connections 
  • Crawl reports 
  • Correctness of schema markup or structured data
  • XML sitemap and robots.txt file optimisation 
  • Errors
  • HTTPS site protocol 
  • URL structures 

9. Optimize for Voice Search

In today’s digital economy, people need streamlined methods for locating the material they require. Voice search makes it easier and faster to ask a query and receive a response in only seconds. Not surprisingly, 71% of users prefer speaking over typing.

If you desire your content to remain at the top of SERPs make it optimised for voice searches. This necessitates the creation of material that answers actual user questions simply and rapidly.

10. Make Vital Link Modifications

You’ve likely included links to your own website and other credible sites in the past. But were you aware that the hyperlinks in your content add to the “link juice” of your website?

The placement of high-quality links throughout your content has the potential to significantly improve your SEO. As part of your SEO strategy, it is crucial to monitor these links. This is due to the fact that content developers (such as yourself) are always changing things around. This may include deleting pages, modifying URLs, or redirecting pages to other locations. You should avoid directing your audience to a faulty or outdated link.

Advanced E-commerce SEO Strategy for Google

Advanced E-commerce SEO Strategy for Google

Relevant keyword ranking is critical for business success. Obtaining the top slot places your shop in front of a larger, high-intent audience, allowing you to generate more sales.

However, eCommerce SEO is a difficult discipline to master. It entails using multiple eCommerce marketing tools, doing frequent eCommerce content optimization, staying up to speed with Google changes, and collaborating with an eCommerce optimization business, among other things. Where Can Ecommerce Content Be Found on Google? Google Glass, Google Shopping, Google Images, Google Maps, and Google My Business.

When performing eCommerce content optimization, keep in mind that these providers support a variety of content presentation options. Make the most of each by collaborating with an eCommerce SEO service to create customized content such as your company’s story, customer product evaluations, and catalogues.

Related: Web Advertising

Sharing Product Information with Google

Any e-commerce SEO agency would agree that inputting product data aids in optimizing the performance of an eCommerce website for search. It helps search engines display relevant product information to clients with high intent.

Google’s recently issued recommendations include suggestions for e-commerce websites on properly sharing product data with the search engine. It advises site owners to:

  • Add a feed to Google Merchant Center: This enables Google to understand your products and determine what to display for relevant search queries.
  • Add structured data to product pages: This boosts your chances of appearing in product-rich results and improves Google’s comprehension of your content.

There are eight different types of structured data in e-commerce.

Structured data is the coding that tells search engines how to read and display your website’s information. Structured data isn’t unique to eCommerce, but these eight categories are:

  1. BreadcrumbList: Helps Google determine where a page is in the site structure.
  2. WebSite: Assists Google in understanding how your site uses site search and qualifies your eCommerce site to appear in search results with a search box.
  3. HowTo: Assists Google in understanding your “how-to” tutorials and displaying them as a rich result in relevant search results.
  4. Product: Tells Google about your product.
  5. LocalBusiness: Assists Google in understanding your location, business hours, and other information on your company’s information pages.
  6. Review: this assists Google in understanding your website’s product reviews.
  7. VideoObject: This object assists Google in displaying your pre-recorded films or live streamed events in relevant search results.
  8. FAQPage: Helps Google crawl and index your FAQ pages while also displaying a rich result for its questions and answers.

You may incorporate these structured data types throughout your pages by working with a technical SEO agency or a technical SEO consultant. This allows you to do eCommerce content optimisation successfully and appeal to various audiences, regardless of their purchasing stage.

Related: Search Engine Optimization

Advanced E-commerce SEO Strategy for Google

eCommerce SEO Guides for Starting a New Website

A well-designed and functional website is not enough to ensure a successful launch. Make sure your new eCommerce site performs effectively on search engines while you engage with your eCommerce marketing firm. Google gave the eCommerce website suggestions below, which you should include in your eCommerce SEO checklist:

  • Check your website’s property.
  • Request that Google crawl your website.
  • The Index Coverage report can be used to see how Google Search indexes your site.
  • If you have a physical store, use Google Business Profile to declare or create a new local business (formerly known as Google My Business).
  • Sign up for Google Merchant Center to submit information about your company, product descriptions, and discounts.
  • Creating the URL Structure for Your eCommerce Site

If you’re using an eCommerce platform like Shopify, your site’s URL structure may not need to be included in your eCommerce SEO checklist. Most platforms already take care of this for site owners.

If you’re starting from scratch, you’ll need to collaborate with a technical SEO professional to govern your URL structure. This allows you to prevent indexing troubles while also assisting Google in rapidly locating and retrieving your web pages.

The following approaches are recommended by Google’s e-commerce development reference guide:

  • Reduce the number of URLs that provide the same information to avoid Google making unnecessary queries to your site.
  • Use the same letter case for all text in a URL if the web server handles upper- and lower-case text the same way.
  • Each page in paginated results should have its own URL.
  • Use descriptive terms in URL routes to help Google understand your site.

A skilled technical SEO specialist should be able to keep your site in line with these guidelines. Assisting Google in Understanding the Structure of Your eCommerce Site

A critical element to include in your eCommerce SEO checklist is that Google evaluates the relationship between your pages based on their links to choose the best content on your site. Site navigation architecture like menus and cross-page links can have an impact on how Google accomplishes this.

Advanced E-commerce SEO Strategy for Google

Google recommends the following steps to improve your eCommerce site’s navigation and make it crawler-friendly: 

  • Ensure your pages may be visited by following links through your site’s navigation.
  • Include structured data to help Google understand the roles that different pages on your site play.
  • Include links to the product pages you want indexed; Google’s crawlers may miss products if category pages lack direct links to them.
  • Make as many links to your best-selling items as possible to demonstrate to Google how important these sites are.

There’s also the option of hiring SEO services for eCommerce websites, which is especially useful if you’re unfamiliar with site structure optimisation. Seeking experienced aid allows you to complete the task swiftly and efficiently.

UX Patterns and Their Influence on Page Performance

According to Google, you may improve your site’s user experience by presenting a subset of results to improve page speed. For example, you may show a subset of accessible goods in response to a user using your eCommerce site’s search box. “

Google lists three UX patterns for progressively loading results on eCommerce sites:

1. Pagination: A UX design that divides material into individual pages and allows users to browse between them by clicking buttons such as “Next,” “Previous,” and page numbers.

2. Load Additional: A user experience pattern that allows users to view more results by clicking a button.

3. Infinite Scroll: A user experience paradigm in which content is continuously loaded as users scroll downwards.

Consider these elements and how they may affect user experience to determine the best solution for your eCommerce website. You may also seek expert guidance from your eCommerce optimisation agency or technical SEO specialist.

With the help of a cutting-edge SEO agency, you can propel your company to success

Navigating eCommerce SEO might be difficult, but there are easily available tools, such as Google’s eCommerce development reference book, to help you plan your approach. The search engine behemoth has issued eCommerce website guidelines for increasing your site’s exposure throughout its numerous services. You should use these resources to enhance your eCommerce SEO auditing, site optimisation, and marketing.

You can completely optimise your eCommerce website content and conduct your own eCommerce SEO audit. However, partnering with an SEO company like P1 SEO agency may help you increase efficiency and avoid the trial-and-error stage.

P1 SEO agency, a digital optimisation firm, offers result-oriented eCommerce SEO services. Our SEO services strategies are customised methods, and we are committed to remaining up to speed with Google’s upgrades. Furthermore, we employ cutting-edge marketing technologies and remain up to date on Shopify SEO and Amazon SEO best practises to meet any needs you may have.

We can’t wait to take your company to new heights!

8 Tools to Check Your Website Ranking 

8 Tools to Check Your Website Ranking 

Are you reconsidering your Google rank? By moving your content from 10th to first on Google, you can double your CTR. If you don’t look at your Google rankings, you won’t know where to put your efforts to get more clicks and organic traffic.

Why do I need to monitor Google rankings?

Where you rank on Google influences organic website traffic. Google’s top result gets half of all clicks, while other results share the other half.

The top search engine results page (SERP) is the most authoritative. For search engine users, the number one result is most frequently the right or most valuable answer in their estimation. By analysing your Google ranking, you know how much work you need to put in to get to the number one spot and who you need to compete with.

Checking SERP results improves SEO strategy to get more leads. Finding out where you rank for a term shows how well you meet the needs of your target audience. This informs your future SEO strategy to improve your content and boost keyword rankings.

By reviewing your SERP rank, you can prioritise material to optimise. Instead of trying to boost a 15th-place item, focus on pieces that barely missed the top slots.

8 Tools to Check Your Website Ranking 

Google Rank Checker Tools.

Checking each target keyword’s Google rank is time-consuming. Use a rank tracking tool to monitor your SEO approach. Here are eight tools to check keyword position and website ranking.

Google Search Console 

This Google tool tracks your website’s search engine presence. The Google Search Console can also help you to track your website’s rating.

Steps to check the Google Search Console rankings:

  • Click the ‘Search Results’ tab below the performance option
  • Click “Queries” to discover your website’s search keyword phrases.
  • Select the average of the chart to display it in the table.

The details you will get from the above steps will show you your keyword ranking, impressions, clicks, and click-through rate. Google Search Console is free, all you need is just to simply connect through your domain host.

Every standard SEO agency are very articulate with the help of tools like this. 


This tool helps you to understand your Google keyword ranking and delivers competitive analysis. Use the Keyword Analyzer to see your website’s keyword rankings. This report displays search traffic, your position, established visitors, and SEO difficulties.

You can also make keyword lists and look for content ideas with the keyword planner. This tool is not totally free, you are restricted five free searches per day. 

If you are frustrated by you Google rankings, you need to stop struggling and let a proven and capable hand sort out your worry for higher ranking on SERP.  P1 SEO agency have been assisting hundreds of businesses with SEO, get in touch with them today. Especially, for local SEO services in Australia, whether you need you SEO services in Brisbane, Melbourne, Sydney, or wherever in the country, they can help you maximise your reach.

8 Tools to Check Your Website Ranking 


Ahrefs is a major SEO tool that provides extensive insights into SEO performance. The rank checker is only a small part of what the tool can do, but it’s a great way to look at your Search Engine rating. Ahrefs’ rank tracker offers desktop and mobile keyword ranks. Local ratings can also be checked.

The rank checker tool gives you your website’s keywords, position, keyword difficulty, and search volume. Ahrefs shows if you rank for Google’s supplementary features like the highlighted snippet, sitelinks, top stories, picture pack, and “people also ask” sections.


SEMRush is another famous SEO tool for SEO agencies. This tool lets you research target keywords and organic keywords.

Type in your website to see which keywords it ranks for. The ranking report shows your position, how tough each keyword is, and search volumes. The Position Tracker lets you track keywords and assess your performance. This tool’s graphs and charts show keyword performance.

Find out your keyword position and rank distribution, which pages rank for your search phrases, and if you’re in the Google snippet.


MozPro is an SEO tool that checks rankings. MozPro lets SEO agencies track rankings, inspect sites, analyse backlinks, and plan keywords. This tool tracks keywords. MozPro analyses your keywords’ mobile and desktop visibility. It shows if your ranking dropped in the previous month.

MozPro employs STAT, the world’s most sophisticated rank tracker. MozPro’s software provides you with actual, real-time results that alter throughout the day.

Are Google rankings frustrating you? P1 agency have assisted hundreds of businesses with SEO. We can help you scale beyond your business goals. Don’t take our words for it, but check what people says about us and our references. We offer top-notch consultation for free, get in touch with us today.

8 Tools to Check Your Website Ranking 


SERanking offers SEO audits, backlink analysis, SEO reporting, social media analytics, and keyword tracking.

This keyword tracker doesn’t report organic keywords automatically. It tracks keywords. When you set up a project and pick keywords to track, it suggests organic keywords. You may track local keyword rankings by setting their location. In comparison to competitors, it suggests competitors to track.

SERanking shows your keyword position, average overall rank, overall visibility, traffic prediction, and SERP characteristics. Connect this tool to Google Analytics and Search Console to track organic keywords.


Sitechecker offers tools to execute site audits, measure backlinks, monitor site performance, and track search result rankings. The rank tracking tool gives you your site’s organic keywords and the performance of your focus keywords.

Geolocation and language can affect tracking. Tracking keywords isn’t limited to Google. The graphic displays how many keywords rank first, second, third, etc. Click on the search phrase to view the ranked article. It helps you prioritise optimizations.

The first ten keywords are free. 


The Hoth is an easy-to-use tool for teams to verify their Google rankings. Sign into LinkedIn and enter your website. The tool shows organic keyword rankings and positions. You’ll see search volumes, results, and traffic percentage for this search phrase on your sites.

Hover over your rank score to discover where your website ranks for each phrase and your monthly decrease.


You have several tools to monitor Google’s ranks. From free tools like The Hoth to complex SEO solutions like MozPro, it’s easy to analyse your organic keywords and target keywords.

Other related articles:
Advanced E-commerce SEO Strategy for Google
10 Monthly SEO Activities to Enhance SEO Ranking

What are the advantages and disadvantages of SEO?

What are the advantages and disadvantages of SEO?

SEO is the best way to improve your website traffic. However, numerous techniques are available to improve website traffic. But over the years, SEO has been the most-used technique of generating massive traffic to a website.

As good as this may sound to the ear, there are benefits in using this unique technique to call people’s attention to your product and services online. But being a competitive world, Search Engine Optimization (SEO) comes into high rank your website to be on the top list of what potential clients will search for. Let us break it down. For instance, you are a trader, and you want to maintain the lead position when people go to search engines like Google to search for traders in Sydney. What exactly do you need to be on the top list of the suggested list of traders in Sydney? That is why you need SEO. Then, you can hire an SEO Agency in Sydney to help you touch your website technically and do some touches via content to rank your website on search engines. 

However, although SEO is good, it has its disadvantages as well. Therefore, this article will take you through some pros and cons of search engine optimization. But before I move to that, it would be nice if we briefly discuss what SEO entails.

What is SEO?

SEO means search engine optimization.  SEO is the practice of refining and promoting a website to increase the number of visitors the site receives from search engines like Google. Fundamentally, SEO is all about ranking higher in the search engine results for keywords connected to your site. SEO requires specialized knowledge. It is beyond writing and posting. SEO agencies around you can help you rank your website high in search engine results. If you want to work with a reliable SEO Agency, we would like to recommend SEO Cognitive. 

What are the pros of search engine optimization?

The advantages of using SEO to improve your website are;

  1. Search engine optimization is one of the most cost-effective ways to improve your site’s visibility. If you hire an expert SEO Agency, your website will be placed right before your target customers and client. When running a search for a business on search engines like Google, you will be the first to appear on the Google suggested list. Don’t forget that you need a competent SEO agency to help you out.
  2. With search engine optimization, organic clicks are free. It won’t cost you any money. SEO is the only technical way of generating traffic to a website without a fee attached to the organic flow of clicks. Although it may take much time to invest in SEO, there are no click costs, unlike running a PPC campaign. 
  3. There’s a high level of expectation once you’ve achieved a strong ranking from an SEO strategy. When a professional SEO Agency handles your website, your business will be showing to potential customers all the time.
  4. There’s stability when you use SEO to rank your website. With SEO campaigns, your ranking will remain relatively constant. That is if you hire a competent SEO agency to optimize your site in the right way.
  5. Also, search engine optimization is a more cost-effective channel than PPC in the long run. The cost of hiring an SEO Agency typically remains very similar even as the traffic is increasing. The case is different in PPC. You will have to pay for every click.
  6. Averagely, search engine results like Google usually attract more than ten times the number of clicks than paid results. SparkToro gave that illustration in 2019.  This implies that you will get a higher volume of traffic websites without spending money on ads.

What are the cons of search engine optimization?

The disadvantages of search engine optimization are;

  1. SEO takes a lot of time. Search engine optimization can take up to six months for a new business or domain to rank a site in top spots for competitive keywords. But with PPC, you will instantly see your results as soon as your ad campaigns go live. That is why some SEO agencies in Sydney always advise their client to be patient enough.
  2. If you want to achieve massive success in SEO, consider investing entirely in SEO. There are other aspects of SEO you must not overlook.  To attain substantial organic traffic with SEO, you must invest in technical SEO, content creation, data analysis, and lots more. 
  3. It is not easy to see a competent SEO Agency. Before visiting an experienced SEO team to handle one’s project, one must have done much work. Therefore, it takes a lot of effort to check out some skills in any Agency that will handle the task. Furthermore, it can be challenging to measure the level of creativity, decision-making skills, and critical thinking skills before one can fully hire an agency for SEO services.
  4. Search engine optimization requires continuous investment. At times, there may be tweaks and improvements to make. Don’t forget; it is expedient for you to understand that your site will never be hundred percent optimized. It’s a cycle that requires a lot of work. The journey to rank a site will start with content creation and link building before moving to technical SEO audits. It’s a lot of work.
  5. Search engine optimization consumes time, and it can be overwhelming. It takes time to keep up with any algorithms updates to maintain the lead among competitors.


With the above-listed points, we have done justice to the facts that you need to know about search engine optimization. Now, you will be able to have a whole idea of what you are about to do. In this article, we briefly discussed the meaning of SEO, and we proceeded to explain in detail the pros and cons of search engine optimization. Visit to read about Why Small Scale Business Needs To Hire An Seo Agency.