1. Assess the Content Quality
Who taught you that quantity of material is paramount? It is your content’s quality that reigns supreme. Content evaluation is not as abstract as it seems. You are seeking for information with a lot of depth.
Strong content is dense. It comprises several types of media. It gives a wealth of actionable information to your audience, similar to service journalism but from a content marketing standpoint. To keep things easy, your SEO strategy can help you design a rubric that allows you and your team to rapidly distinguish between high-quality and low-quality work.
Optimize Existing Content If you have been practicing content marketing for a long, your content library may not satisfy your most recent (or greatest) expectations. After all, both SEO and the quality of your marketing evolve with time.
Let an SEO company evaluate whether your previous content is still acceptable for publishing, or if it may be improved. Once you have decided to update a piece of material, consider the following:
- Meta descriptions
- Focus keywords
- Media (such as video, animations, or photos)
- Factual information and statistics
- The actual material
2. Check if Old Contents Align with the Latest Trends
Your older material may have titles, subheadings, and meta descriptions that do not adhere to modern SEO standards. The material you included in the content may be obsolete, e.g. using an older YouTube video template or media that is no longer accessible, and old blog posts that might focus on a certain year from the past. Click here for an advanced e-commerce SEO strategy for google.
There are several ways that material might become obsolete. By optimizing material with the future in mind, you can extend its shelf life and attract new users or site visitors who may find it useful.
3. Remove Low-Quality Pages
While improving old material should be a cornerstone of your content strategy, not all old sites or content are worth the time and work required to optimise or update. You should have a method for determining whether pages are of such poor quality that they should be removed from the archives entirely.
If you have a solid content plan, you can accomplish this monthly SEO assignment. It consists of two components: analysis (to evaluate whether an existing page or piece of material should be eliminated) and removal.
How do you determine which pages are of such poor quality that they should be deleted? Prioritize thin content. This simply indicates that it provides little (if any) value to the end user. Similar to how you should prioritize rich content, you should also delete thin content.
If it is unsuitable for content optimization and cannot remain in its current state, eliminate it. There are a few methods to accomplish this so that you may inform Google that you are deleting the page without damaging your SEO.
- Redirect the page using a 301 to another URL.
- Insert a noindex tag into the page.
- Create a canonical URL for the page.
If you utilise these approaches, you must ensure that the page cannot be accessed from within your site; otherwise, you risk a negative user experience.
4. Stay Current on Business News
Did you realise that Google adjusts its algorithm many thousand times every year? This occurs several times every day.
Obviously, the majority of these modifications are minor and do not need a significant press release. They are categorized as “improvements” as opposed to complete algorithmic overhauls. Nevertheless, you should be vigilant for significant changes.
To stay on top of your SEO game, partner with a local SEO company to stay updated with Google updates, they track these updates more than you do, because it’s their area of expertise.
5. Engage Customers
Developing a complete SEO strategy necessitates continued involvement in the process. Users (particularly local customers) are merely waiting for true marketing involvement.
You can take efforts to hook local users for a localized strategy. Ensure that your Google My Business profile is claimed and that your profile and reviews are optimized.
Keeping your brand’s social media presence active is a further strategy. This interaction allows you the opportunity to link to your own material, get to know your audience and establish a brand that accurately represents what they want to see.
6. Analysis of competitors
How can you surpass your rivals on search engine results pages if you haven’t researched their content strategies in depth? The process of SEO strategy may be initiated by analyzing the competitors. You’ll want to use competitive benchmarking, in which you use your competitors as a baseline for your own SEO performance.
The most crucial step is identifying three to five key performance indicators that will be used to measure success. In the case of SEO work, you may choose to add information such as the number of keywords a website ranks for and the number of hits it receives.
7. Check Rankings
Your SEO ranking victories are cause for celebration, but you should be aware that Google’s search engine results pages (SERPs) can alter in the blink of an eye. You’ll need to stay abreast of the changes in the industry to remain competitive.
Coupled with the SEO services your SEO agency offers, let them add “check rankings” to your monthly SEO duties in light of this. This can assist to keep your SEO and digital marketing approach dynamic, allowing you to adapt to the most recent market demands.
8. Technical Evaluation
Checking the technical parts of SEO might be laborious, but adding it to your monthly SEO to-do list really makes the process much simpler. You don’t need to handle all these by yourself. Get in touch with a professional SEO agency to scale with ease.
You will conduct a more comprehensive search if you divide the technical inspections in your SEO plan into monthly tasks. In addition, technical faults will be identified sooner, as opposed to weeks.
During these technical inspections by your SEO company partner, keep an eye out for the following:
- Broken Internal and external connections
- Crawl reports
- Correctness of schema markup or structured data
- XML sitemap and robots.txt file optimization
- HTTPS site protocol
- URL structures
9. Optimize for Voice Search
In today’s digital economy, people need streamlined methods for locating the material they require. Voice search makes it easier and faster to ask a query and receive a response in only seconds. Not surprisingly, 71% of users prefer speaking over typing.
If you desire your content to remain at the top of SERPs make it optimized for voice searches. This necessitates the creation of material that answers actual user questions simply and rapidly.
10. Make Vital Link Modifications
You’ve likely included links to your own website and other credible sites in the past. But were you aware that the hyperlinks in your content add to the “link juice” of your website?
The placement of high-quality links throughout your content has the potential to significantly improve your SEO. As part of your SEO strategy, it is crucial to monitor these links. This is due to the fact that content developers (such as yourself) are always changing things around. This may include deleting pages, modifying URLs, or redirecting pages to other locations. You should avoid directing your audience to a faulty or outdated link.