In terms of both search engine rankings and user satisfaction, page load times have always been crucial. Whether or not a website visitor makes a purchase often depends on this.
It’s human nature to get frustrated with a sluggish website and move on to another, yet we’ve all done it.
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Web Page Loading Time Analyzer for Search Engine Optimisation
We need to know what factors Google (and other search engines) use to determine your website’s’score’ on the Page Speed Insights report before we can make any long-term improvements to your site’s loading times.
There is no doubt as to what is being monitored and reported on, but the nature of the metrics used to do so is not always made crystal apparent.
In order to make your website more user-friendly and accessible, we’ve compiled this tutorial to help you make sense of the data provided by Google’s Page Speed Insight tool.
Most Contentful Paint (LCP)
If you haven’t already, you should familiarise yourself with the some of the 2021 Google Algorithm Updates, since the Largest Contentful Paint is a crucial parameter in the Page Speed Insights report. Here you may get our whole study guide to help you get ready for it.
Plain and simple: The Largest Contentful Paint metric tracks how long it takes for the browser to draw the largest image or text block inside the viewport you’ve defined. As soon as the website began loading, all LCP was measured in relation to that time.
The First Contentful Paint (FCP)
First Paint, in its most generic sense, is the instant at which anything is rendered in your browser. Usually, the First Contentful Paint is the banner or header picture at the top of the page, but it might also be the color of the backdrop. Banner images and page backgrounds can be “painted” in advance to provide the impression of a swift-loading page.
The First Paint experience, however, does not end there… When it comes to keeping your website load times in check, First Contentful Paint (FCP) is far superior. It tracks how long it takes until you see the first piece of “real content,” such as text or graphic elements, in your browser.
The first contentful paint (FCP) is when the content of interest to the user first appears.
Time To Interactive! (TTI)
Another Page Speed statistic that is equally (if not more) significant to search engines and users is the time it takes for a page to become interactive. As the name implies, “Time to Interactive” refers to the amount of time it takes for a website to become completely interactive.
When it comes to search engine optimization and page load time, the term “interactive” might have a broad interpretation. However, Google uses three metrics to define “Time To Internative” (TTI):
Event handlers have been successfully registered for most/all visible page components; the web page has rendered and shown usable content (see First Contentful Paint section).
Within around 50ms, the website now effectively reacts to user input.
Time To Interactive, or TTI for short, refers to the instant at which visitors may start using your site or webpage without interruption.
Calculating the Velocity Index
The Speed Index may be understood with little effort on your part (this is an anomaly in the world of SEO, where everything is usually mind-blowingly complex). Google calculates your site’s Speed Index based on how long it takes for the page’s content to load visually, in seconds.
Google compares the Speed Index score (obtained using the Speedline Node.js module) for a given web page to the information stored in the HTTP Archive.
The Importance of Understanding Page Load Time Sorts the Speed Index by:
Total Time Blocked
The Page Speed Insights report includes a metric that calculates the length of time (in seconds) a webpage takes before it can begin processing user input. To give just a few examples, user inputs might be anything from a click of the mouse to a tap of the screen.
When determining Total Blocking Time, all ‘Long Tasks’ between First Critical Period and Last Critical Interval are added together. If a job takes more than 50 milliseconds to complete, it is classified as a “Long Task,” and the TBT will begin counting down from that point.
Variation in the Overall Structure (Cumulative Layout Shift)
In May of 2021, the CWV algorithm was updated, and CLS once again play a significant role. When an obviously observable feature abruptly changes position or orientation from one frame to the next, we say that the layout has changed.
Have you ever been about to click anything on a website when suddenly the page, or at least a large portion of it, begins to move, leading you to accidentally click the wrong thing? Each of us has experienced this… and it’s officially known as Cumulative Layout Shift.
Simply said, the Cumulative Layout Shift measures the total number of times a page’s layout has changed drastically and suddenly over the course of a user’s sessions.
A free page speed test is available here if you have never done one before. Want to know how to boost your Page Speed rankings? Having trouble figuring out how to make your website more user-friendly? All of us here at the company are ready to lend a hand, should you need it. Send a message right now!
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Related: Understanding the Importance of Google Optimization
